Target isn’t just opening stores – they’re opening doors to deeper connections in Black and Brown communities. We launched a new look for a hyper-local campaign to celebrate what makes neighborhoods unique: the locals. Our goal was to tailor each store to the neighborhood, collaborate with the locals, and leave a lasting impression that goes beyond shopping. It’s all about showing love for the people, history, and culture that make each community unique.

It all started in Fordham (The Boogie Down Bronx), NY and Inglewood, CA – more cities coming soon!

Social cutdowns

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We partnered with a local artist to create portraits of our locals throughout the creative. We featured the locals likeliness and quotes about their beloved neighborhood all over Fordham and Inglewood.

DIRECT MAIL

“GOTTA LOVE THAT” SOCIAL SERIES

Our Team Members got in on the fun, showing off their favorite local finds you can snag right in-store!

Client: Target
Agency: 160over90

Creative Directors: Ramón Ariel De Los Santos and Darren Lee
Senior Copywriter/partner-in-crime: Kelsey Nguyen
Junior Art Director: Hannah Bono
Junior Copywriter: Hillary Simone