Free Ya Mind, Find Ya Flava

Free Ya Mind, Find Ya Flava ~

Conceptual | Art Direction | Production | Social

After successfully pitching (and winning!) Snoop Dogg’s ice cream brand, we brought his digital sidekick, Dr. Bombay, from the metaverse to the freezer aisle – and straight onto social.

To launch Dr. Bombay Ice Cream on social, we leaned into Snoop’s iconic ‘90s West Coast drip to bring his first seven flavors to life. With names like Tropical Sherbet Swizzle and Syrupy Waffle Sundaze, we knew we had to match the energy – so we turned up the color and let the vibes of the flavors speak for themselves. Each pint became its own little world, with just the right amount of Snoop references. Our tagline “Free Ya Mind, Find Ya Flava” set the tone for the entire brand vibe: laid-back, hip hop-infused, and full of flavor.