During my time at Studio Theatre, I served as their marketing and multimedia designer in an agency-style marketing department. I created advertisements for web and print, brochures, posters, invitations, as well as create digital marketing content, social media content and all other institutional materials as needed. I also had a holistic focus on video production for marketing and promotional purposes. Below are examples of work I designed for in the 2016-2017 production season.
DIGITAL AND PRINT ADVERTISEMENTS
Includes HTML5 ads, email blasts, display ads, Washington Post, Metro Weekly, Washington Blade, and Tagg Magazine ads.
Includes brochures, pamphlets, business cards, and invitations.
STRAIGHT WHITE MEN
Goals for Straight White Men included an increase in ticket sales earlier in the run and bringing a more diverse audience into the theatre. I helped achieve this by creating social media content such as a kinetic type video and quotes overlaying pre-publicity photos, GIF's, and an interview with the director of the production that discusses the timeliness and impact that the show had around the 2016 election. I also created a small campaign based on gingerbread men who are represented by the men in the show. The person making them is reflected of the stagehand of the show, who indirectly controls the men from start to end. My responsibilities included art direction, strategy and photography.
HAND TO GOD
We created an Instagram account based off of the devious, foul-mouthed sock-puppet character, Tyrone, from the hit Broadway show. We posted original content reflected of his demonic personality which gave viewers the chance to see his personality come to life.
VIDEO PRODUCTION & MOTION GRAPHICS
Includes interviews, teasers, and short kinetic type motion graphic videos.