~ Innovation ~ Performance ~ Possibility
~ Innovation ~ Performance ~ Possibility
March Madness
~ Innovation ~ Performance ~ Possibility
~ Innovation ~ Performance ~ Possibility
Conceptual | Art Direction | Production
Invesco QQQ took center court as the Official ETF of the NCAA® for March Madness – bringing the thrill of human-powered innovation to the Tournament. Through strategic content, we connected future investors to Invesco, proving that just like in basketball, smart plays and bold movescan shift the momentum – in the game and in investing.
Investment Conference
Step up to the mic – it’s time to break down the biggest plays of March Madness, but with a financial twist! This isn’t your typical postgame presser – we broke down the biggest plays and highlight moments, but instead of player stats, we’re talking fund performance, accolades, innovation. This fresh take on a postgame press conference lets Invesco QQQ soak in the spotlight and celebrate its big wins.
Coaches favorite
Enter: the Bracket Challenge – a social-first, in-stadium content piece that let fans and coaches get playful with their picks. From basketball to innovation, we asked all 22 BIG EAST coaches to go head-to-head with rapid-fire “this or that” matchups until they crowned a final favorite. The best part? Fans joined in too – choosing their own faves live in-arena throughout the game. Part personality test, part brand play, and all March Madness energy.
Invest in Your Dream Team
Why pick just one when you can have it all? For the Big East Tournament, we teamed up with Taylor Rooks to ask fans the ultimate question: who’s on your NCAA Dream Team? The twist? They had to draft a Starting Five lineup of men’s and women’s basketball legends that add up to 100 points—past and present—bringing the magic of diversification to the court. Just like Invesco QQQ’s roster of innovative companies, this all-star squad proves that mixing it up is the real power move.
BTS
✨A little BTS magic✨ from when we were at MSG (because how iconic is it to be on the floor where legends play?), scene prepping with the team, posing with Taylor Rooks, and even seeing our content live at the same time while we’re rolling cameras 🤯
Client: Invesco
Agency: 160over90
Creative Director: Reese Carpenter
Associate Creative Director, Copy: David Satterfield
Senior Copywriter: Eric Lee
Producer: Brendon Riley
Directors: Dan Stewart, Max Paolucci