Remi Cruz Limited Edition Razor
Gillette Venus partnered with beauty + lifestyle YouTube star and entrepreneur Remi Ashten (@missremiashten) to launch a first-ever limited-edition razor. To reflect her energizing positivity + bright personal style, we teamed up with her to create a vibrant tropical print to sell exclusively through Gillette Venus Direct subscription service. I was tasked with adapting a print design to fit the style of Remi and her brand, and design side-by-side with her to make sure her vision would come to life.
Each pattern on the razor is unique and unlike the other. After the launch of the razor, I was tasked with capturing and producing content that reflected the essences of the razor and to showcase that no two are alike. My responsibilities included ideating, art directing, prop styling and photographing the razors.
Studio V: Social Media Creative
As the social media creative lead on Venus, I’m responsible for art directing social media assets on monthly content calendars based on content pillars and current cultural trends. This also includes ideating and executing product flatlays in the in-house studio, designing motion graphics, cinemagraphs, stop-motion videos and various custom static designs. I also work alongside creative directors to plan tentpole photoshoots to create a bank of images that reflect images from the VIS ID. Below are examples of assets that were captured in-house and at the photoshoot.
Product Launch Flatlays
With the launch of the new Venus Platinum Razor, Face Precision Trimmer, and Bikini Precision Trimmer, the ask was to capture and produce content that created a vibrant, high quality look to reflect the modern and sleek form factor of the products. While staying close to the Venus brand book guidelines, the products served as the hero by using super white backgrounds grounded in soft shadows with pops of Venus’ true brand colors. The use of minimal objects within the compositions feel strong and sturdy while laddering up to the products’ elegant attributes and premium feel. I was tasked with everything from ideation, art direction, photography, animation and prop styling of each piece.