~ Innovation ~ Performance ~ Possibility
~ Innovation ~ Performance ~ Possibility
~ Innovation ~ Performance ~ Possibility
~ Innovation ~ Performance ~ Possibility
Conceptual | Art Direction | Production | Social
Let’s be real: 'exchange-traded fund' doesn’t scream must-watch content. So we teamed up with influencers across cooking, gaming, and parenting to break it down in a way that actually makes sense. From chefs to streamers to sleep-deprived moms, we met audiences where they are – Instagram, TikTok, and beyond – serving up relatable, bingeable content that quietly snuck in some ETF education. The goal? Drive awareness, spark curiosity, and get people clicking through to Invesco QQQ.
Because whether you’re sautéing, streaming, or soothing a screaming baby… Invesco QQQ might just be your smartest move yet.
Client: Invesco
Agency: 160over90
Group Creative Director: Mila Golubov
Senior Copywriter: Eric Lee
Producer: Brendon Riley
Director: Lori Schmon
