
Absolut
Celebrate You ~
Celebrate You ~
House of Cosmo
Celebrate You ~
Celebrate You ~
Conceptual | Art Direction | Brand Implementation | Experiential
As Coachella’s official vodka partner, Absolut turned up the volume with the House of Cosmo – a bold, beautiful space that was unapologetically you. It was a mid-century modern love letter to self-expression, glam, and good vibes only. Inspired by Palm Springs vibes, it was built on one simple belief: home is a feeling. One where your weird is welcome, your glitter gets compliments, and your cocktail is always an Absolut Cosmo.
With a little help from DJ Paris Hilton (yes, that Paris), we turned the desert into everyone’s favorite kind of home: a place to dance, vibe and sliv your best life. Yes, it was a slay.
LOOK & FEEL
The House of Cosmo is all about bold energy and being unapologetically you. Think vivid pinks, explosive colors, paired with luxurious materials and textures everywhere you go. It's giving high-energy style bungalow meets neon-drenched lighting, making Cosmo feel modern, sophisticated and fun.

DETAILS
Inspired by the Cosmo herself, textures are layered in that blend fun with sophistication. Think silver sequins, chrome finishes, holographic surfaces, and vibrant acrylics for a playful pop. To balance the shine, natural materials are brought in for the furnishings to keep the look cohesive and cool.

BRAND DESIGN








IRL





























PRESS
Nylon: Tefi Has Been Prepping Her Coachella Look For Two Months
People: Paris Hilton Shares Her Hottest Coachella Tips: ‘Sliv Your Best Life’ (Exclusive)
Yahoo: ‘Coachella Queen’ Paris Hilton Talks Festival Shoes, Styling Tips and Her Absolut House of Cosmo
The Spirits Business: Absolut Links up with Paris at Coachella
PR Newswire: Introducing…Absolut House of Cosmo at Coachella, with Paris Hilton
Client: Pernod Ricard
Agency: 160over90
Creative Directors: Reese Carpenter, Katie Honig
Senior Art Director: Sarah Massey
Environmental Designer: Grant Phillips