House of Cosmo

Conceptual | Art Direction | Brand Implementation | Experiential

As Coachella’s official vodka partner, Absolut turned up the volume with the House of Cosmo – a bold, beautiful space that was unapologetically you. It was a mid-century modern love letter to self-expression, glam, and good vibes only. Inspired by Palm Springs vibes, it was built on one simple belief: home is a feeling. One where your weird is welcome, your glitter gets compliments, and your cocktail is always an Absolut Cosmo.

With a little help from DJ Paris Hilton (yes, that Paris), we turned the desert into everyone’s favorite kind of home: a place to dance, vibe and sliv your best life. Yes, it was a slay.

LOOK & FEEL

The House of Cosmo is all about bold energy and being unapologetically you. Think vivid pinks, explosive colors, paired with luxurious materials and textures everywhere you go. It's giving high-energy style bungalow meets neon-drenched lighting, making Cosmo feel modern, sophisticated and fun.

DETAILS

Inspired by the Cosmo herself, textures are layered in that blend fun with sophistication. Think silver sequins, chrome finishes, holographic surfaces, and vibrant acrylics for a playful pop. To balance the shine, natural materials are brought in for the furnishings to keep the look cohesive and cool.

BRAND DESIGN

IRL

PRESS

• Nylon: Tefi Has Been Prepping Her Coachella Look For Two Months

• People: Paris Hilton Shares Her Hottest Coachella Tips: ‘Sliv Your Best Life’ (Exclusive)

• Yahoo: ‘Coachella Queen’ Paris Hilton Talks Festival Shoes, Styling Tips and Her Absolut House of Cosmo

• The Spirits Business: Absolut Links up with Paris at Coachella

• PR Newswire: Introducing…Absolut House of Cosmo at Coachella, with Paris Hilton

Client: Pernod Ricard
Agency: 160over90

Creative Directors: Reese Carpenter, Katie Honig
Senior Art Director: Sarah Massey
Environmental Designer: Grant Phillips