~ Innovation ~ Performance ~ Possibility

March Madness

~ Innovation ~ Performance ~ Possibility

Invesco QQQ took center court as the Official ETF of the NCAA® for March Madness—bringing the thrill of human-powered innovation to the Tournament. The game plan? Hype up the madness while making financial education feel as electric as a buzzer-beater. Through strategic content, we connected future investors to Invesco, proving that just like in basketball, smart plays and bold moves lead to game-changing wins.

Investment Conference

Step up to the mic—it’s time to break down the biggest plays of March Madness, but with a financial twist! This isn’t your typical postgame presser—we broke down the biggest plays and highlight moments, but instead of player stats, we’re talking fund performance, accolades, innovation. This fresh take on a postgame press conference lets Invesco QQQ soak in the spotlight and celebrate its big wins.

Invest in Your Dream Team

Why pick just one when you can have it all? For the Big East Tournament, we teamed up with Taylor Rooks to ask fans the ultimate question: who’s on your NCAA Dream Team? The twist? They had to draft a Starting Five lineup of men’s and women’s basketball legends—past and present—bringing the magic of diversification to the court. Just like Invesco QQQ’s roster of innovative companies, this all-star squad proves that mixing it up is the real power move.

BTS

✨A little BTS magic✨ from when we were at MSG (because how iconic is it to be on the floor where legends play?), scene prepping with the team, posing with Taylor Rooks, and even seeing our content live at the same time while we’re rolling cameras 🤯

Client: Invesco
Agency: 160over90

Creative Director: Reese Carpenter
Associate Creative Director, Copy (Invest in Your Dream Team, Coach’s Corner): David Satterfield
Senior Copywriter (Investment Conference): Eric Lee
Producer: Brendon Riley
Director (Invest in Your Dream Team, Coach’s Corner): Dan Stewart
Director (Investment Conference): Max Paolucci