Gig 'Em ~ Fight On ~ Sic' Em ~ Tar Heels ~ Go Card ~ Gator Chomp ~
Gig 'Em ~ Fight On ~ Sic' Em ~ Tar Heels ~ Go Card ~ Gator Chomp ~
Gig 'Em ~ Fight On ~ Sic' Em ~ Tar Heels ~ Go Card ~ Gator Chomp
Gig 'Em ~ Fight On ~ Sic' Em ~ Tar Heels ~ Go Card ~ Gator Chomp
Conceptual | Art Direction | Campaign
College sports fans don’t believe in casual fandom. It’s all-in or nothing.
So when Wells Fargo partnered with six schools known for their die-hard supporters – UNC, USC, Texas A&M, Stanford, UGA, and UF – we created a campaign that matched that energy.
We created seven videos – six school-specific spots and one national hero – that celebrate the rituals, traditions, and larger-than-life personalities that make each fanbase unique. From lifelong loyalty to game-day superstition, the work taps into the pride that fuels college sports culture & shows how Wells Fargo’s custom debit cards let fans rep their teams everywhere they go.
Client: Wells Fargo
Agency: 160over90
Creative Directors: Kristy Heilenday, Evan Monsky
Senior Copywriter: Eric Lee
