St. John's Advertising Club
The St. John's Advertising Club is a student run organization that functions like a "real world agency." With multiple on-campus organizations serving as clients, the members serve as account managers, creatives, media planners, and production assistants to create full rounded campaigns that including print, out-of-home, and digital ads to capture the St. John's University student population in unexpected and engaging ways.
As former President, I pushed the minds of the members to think past their creative comfort zones. My responsibilities included developing and executing advertising design, account management, professional event planning, and mentorship. Below are four accounts where I served as an account manager, art director, and designer.
ST. JOHN'S UNIVERSITY WOMEN'S BASKETBALl
SJU Ad Club was tasked with creating a campaign surrounding SJU's Women's Basketball team. We created a strategy and tagline to create a campaign that focused on player awareness and personal connections between students and players in order to increase engagement between them. This will encourage people to attend more home games as the students create a unique bond with the players.
"Always Ready to Play" 2015
NEW YORK BLOOD CENTER
The Advertising Club is known for representing the Vincentian values that St. John's University upholds. The club is passionate about using its skills to benefit those in need. The NY Blood Center has been a client of Ad Club since it first started 6 years ago, promoting blood drives hosted on campus and encouraging students to donate blood in fun and light ways.
"You'll Always Be Someone's Type" 2013
"Silly Statistics" 2014
Chappell Players Theatre Group
St. John's University Chappell Players Theatre Group (CPTG) has been the premiere theatre organization for St. John's University since the 1930's. The CPTG is committed to the learning and development of all persons involved in the art of theater. These experiences are extended to the roles of actor, backstage worker, writer, designer, director, and audience member. Ad Club was fortunate to have had a four year standing with CPTG, promoting many of their main stages, plays, musicals, and cabaret productions.
James and the Giant Peach 2014
In the Heights 2014
Following the rebranding of the St. John's University radio station, WSJU Radio, in 2014, Ad Club has helped them further develop their unconventional and edgy voice by staying engaged with listeners at a Catholic university. A series of campaigns were created to encourage students to listen to broadcasted WSJU Radio shows through the TuneIn app, as well as to promote their different events.
WSJU Radio Rebrand, 2014
WSJU 'Talent Show' 2015