A lot of people say that they want to learn a new language. Duolingo provides them with a way to learn a language on the go. The ask was to create a print campaign that inspires people to learn a language with Duolingo. We highlighted some of the responses people received when they used the app. These are real tweets from people who posted their responses on their Twitter page.
Project from BBDO’s 2018 Concepting Class | Copywriter: Amanda Olavarria